Microsoft Ads Introduces Supplemental Feeds to Simplify Product Updates
Microsoft Advertising has launched Supplemental Feeds globally, enabling merchants to update product information quickly and efficiently—without having to re-upload their entire product catalog. Key highlights Advertisers can now modify specific product details—such as titles, descriptions, labels, sizes, colors, or promotion IDs—independently of the main feed. Supplemental data overrides the primary feed. To remove it, merchants […]
What are the best sources of inspiration for brand innovation?
1. Customer Insights Feedback & Reviews: Understand real pain points, desires, and unmet needs. Surveys & Interviews: Use direct interaction to uncover motivations. Behavioral Data: Analyze how users interact with your product/service, not just what they say. Why it works: Innovation thrives when it’s rooted in solving real customer problems or elevating customer experiences. 2. […]
How to Handle Negative Online Reviews and Protect Your Digital Reputation
In the digital world, your online reputation is everything. One wave of negative reviews can impact your credibility, traffic, and conversions. But here’s the good news: you can recover—and even strengthen—your brand with the right approach. At Amal Digi World, we help businesses navigate reputation challenges through smart digital strategies. Here’s how you can handle […]
You’re working with a tight marketing budget. How do you measure the impact effectively?
Measuring marketing impact with a tight budget requires a strategic, data-driven approach—focusing on low-cost tools, clear KPIs, and high-return activities. Here’s how to do it effectively: 1. Define Clear Goals & KPIs Align metrics to business objectives (e.g., sales, leads, brand awareness). Examples: Website Traffic: Google Analytics (free). Conversions: Track form submissions/sales (Google Analytics or CRM). Engagement: Social […]
How to Handle Negative Feedback on Social Media and Turn It into a Big Opportunity!
IntroductionSocial media is a great place to connect with people, but sometimes, you might get negative comments or feedback. It can feel tough, but don’t worry! With the right steps, you can turn criticism into a big opportunity for your business. Let’s learn how! Why Negative Feedback Can Be Good Shows You Care: When you respond […]